Ferment
Begin with a controlled culture—not fish scales or animal hide.
Singapore-born skincare
Collagen,
made differently.
Skin that feels better.
Deeply hydrated, soft and bouncy-feeling skin—powered by a more controlled, traceable collagen source, then formulated for tropical life.
Deep hydrationControlled & traceable sourceNo animal-extracted collagen
The story inside every bottle
Our secret sauceWe asked one simple question:
why should collagen have to begin with an animal?
Most collagen starts with something left behind—fish scales, bovine hide or animal tissue. Cellura starts with fermentation.
It is the same elegant idea behind yogurt cultures: create the right conditions, let nature do its quiet work, and make something remarkable. Our collagen source is produced without extracting it from animal tissue, then shaped into beautiful textures made for skin in warm, humid places.
That is the Cellura secret: one modern collagen, many moments of moisture. A silky serum when you want lightness. A fresh gel when skin feels thirsty. A rich cream when it wants to be wrapped in comfort.
Formulate
Shape the same hero ingredient into textures for tropical life.
Feel
Give skin hydration, softness and comfort in the way it wants today.
Why this is better
Different at the source.
Better by design.
The advantage is not simply “animal-free.” Fermentation gives us greater control over how the collagen source is made—and a better foundation for skincare people will actually enjoy using.
The usual collagen story
- Extracted from fish scales, bovine hide or other animal tissue
- Dependent on naturally variable biological material and extraction
- Often added to a single, conventional cream or mask
The Cellura approach
- Made through a controlled fermentation process
- Designed for consistency and clear source traceability
- One hero collagen shaped into textures for different skin moments
What that means for youA source you can understand. Textures your skin wants to use. Hydration that feels right in our climate.
01 — What your skin gets
Good skin days,
made easier.
Collagen skincare should not feel complicated. Cellura gives dry, dull or tight-feeling skin the moisture and comfort it is asking for—in textures made for real life.
More moisture. Less tightness.
Helps hold moisture at the skin’s surface, so it feels comfortable for longer.
Softer, smoother-feeling skin.
Cushions dry-feeling skin for a silky, supple finish you can feel straight away.
Light enough for Singapore.
Fresh, layerable textures for humid days, air-conditioned rooms and everything between.
A better way to make collagen.
Created through fermentation instead of being extracted from fish scales or animal tissue.
The flagship · 50 gMeet your moisture reset
Bloom,
then glow.
A cool, weightless gel that floods dry-feeling skin with moisture and leaves it soft, comfortable and freshly cushioned.
Feels likeA fresh veil of moisture
Best forThirsty, tight or dull-feeling skin
Use itMorning, night, or whenever skin asks
S$88Meet Bloom
02 — The collection
Three textures.
One easy rhythm.
Choose the texture your skin wants today, or layer all three when it needs extra comfort. No ten-step routine required.
0150 g
Signature Gel
Bloom
Your instant moisture cushion.4.9 / 5Demo rating · Not customer reviews
The fresh start thirsty skin craves.
Some days, skin wants comfort without another heavy layer. Bloom is our answer: a fresh gel concept built around recombinant collagen, trehalose and glycerin. Think of a soft moisture cushion—light on the skin, generous in feel. The aim is simple: less of that dry, tight sensation, more of the supple, dewy finish you love.
Deep hydrationSoft, supple feelFresh gel finish
Inside Bloom
Every ingredient has a part to play
- Recombinant collagen
- The centre of the formula story. Bloom brings this protein into a surface-care gel, with a focus on moisture and a comfortably conditioned feel.
- Trehalose + glycerin
- A supporting pair selected for their moisture-related roles. Glycerin is a humectant; trehalose adds skin-conditioning support to this water-based formula.
- A gel, not a heavy cream
- The supplier base is a clear to pale-yellow gel. Our intended finish is fresh and cushioned—an alternative when you want hydration in a lighter-feeling format.
Your skin moment
For the days your skin feels thirsty after cleansing, or when a rich cream feels like too much.
Make it your ritual
As a proposed routine, smooth a small amount over clean skin, after Flow if you use it. Add Cocoon where you want a richer finish. Adjust the amount to how your skin feels.
S$88Join waitlist →
0230 ml
Daily Serum
Flow
Quench first. Layer anything.4.8 / 5Demo rating · Not customer reviews
A little lightness. A lovely first layer.
For the mornings when you want your skincare to feel effortless. Flow pairs recombinant collagen with sodium hyaluronate, the salt form of hyaluronic acid, in a liquid-serum concept. It is designed to start your moisture routine gently: a light layer, a supple-feeling finish, and room for whatever comes next. Your first step towards comfortable, well-cared-for skin.
LightweightPlumps with moistureLayers beautifully
Inside Flow
Every ingredient has a part to play
- Sodium hyaluronate
- A moisture-binding ingredient used as a humectant and skin conditioner. It gives Flow a clear hydration-focused supporting ingredient alongside collagen.
- Recombinant collagen
- The shared Cellura ingredient, expressed in a lighter liquid format. Here, the story is surface care and conditioning—not replacing the collagen inside your skin.
- A liquid-first texture
- The supplier describes a clear to pale-yellow liquid. Our sensory brief is a silky, easy-to-spread first layer; the final finish and layering performance still need testing.
Your skin moment
For anyone who prefers a light starting point, especially before adding gel or cream to drier areas.
Make it your ritual
As a proposed routine, apply a small amount after cleansing, then let it settle. Follow with Bloom for a gel cushion, or Cocoon when you prefer richer comfort. You do not need all three every time.
S$72Join waitlist →
0350 g
Rich Cream
Cocoon
Comfort that stays with you.4.9 / 5Demo rating · Not customer reviews
Let the day end in softness.
When your skin wants more than a light layer, reach for the richer side of Cellura. Cocoon combines recombinant collagen and glycerin with dimethicone, cetyl alcohol and caprylic/capric triglyceride in a cream concept. The intention is a smooth, enveloping finish—something to linger over at night, or turn to whenever dry-feeling skin asks for a little more comfort.
Nourishing feelLocks in moistureNight-time comfort
Inside Cocoon
Every ingredient has a part to play
- Dimethicone
- An emollient that helps soften and smooth the skin’s feel. It contributes the slip and protective-feeling finish that makes a richer cream distinct from a watery serum.
- Cetyl alcohol + caprylic/capric triglyceride
- A fatty alcohol and an emollient, selected for softness and texture. Cetyl alcohol is not the same as ethanol: it helps give creams their body and smooth feel.
- Glycerin + recombinant collagen
- Glycerin brings humectant support alongside Cellura’s core collagen ingredient. The concept combines moisture-focused ingredients with the comfort of a richer cream.
Your skin moment
For dry-feeling areas, a richer evening routine, or those days when you simply prefer a cream to a gel.
Make it your ritual
As a proposed routine, smooth a small amount over skin as your final moisturising step. Use it alone after cleansing, or over Flow or Bloom. Start with less and add only where you want more.
S$78Join waitlist →
These product concepts draw on the supplier’s base formulas. Described textures and benefits are development intentions, not finished-product test results. Final ingredient lists, directions and claims will be confirmed before launch.
Your Cellura rhythm
Flow first.
Bloom anywhere.
Cocoon last.
Start light, add a moisture cushion, then seal in softness when your skin wants more.
03 — The complete ritual
The Cellura Three.
One lightweight serum, one do-it-all gel and one rich cream. Your full moisture wardrobe, ready for every kind of day.
Save S$30 when you choose the set
Where Cellura comes to life
Born in Singapore.
Made with specialist care.
Cellura’s brand direction, formula customisation and sensory choices are led from Singapore, around the way skin feels in tropical weather.
Our specialist biotechnology partner manufactures in Nanjing. We believe the honest version is also the strongest one: a Singapore point of view, backed by focused manufacturing expertise.
Your questions, answered →Born in Singapore
Brand direction, sensory choices and formula customisation designed around tropical living.
Made with specialist care
Manufactured by our biotechnology partner in Nanjing, with established quality systems.
Plain about provenance
No mystery origin, no borrowed medical promises—just clear information about what goes into your skincare.
04 — Good questions
Everything you want to know.
What is fermented collagen?+
It is collagen produced through a controlled fermentation process rather than extracted from fish scales, animal hide or bovine tissue. We use it as the shared hero ingredient across Cellura.
Is fermented collagen actually better?+
It gives us a more controlled and traceable way to source collagen than extracting it from naturally variable animal material. That does not mean topical collagen magically replaces the collagen inside skin. Cellura pairs this smarter source with formulas designed to moisturise, soften and comfort the skin’s surface. Final performance claims will be supported by product testing.
What does Cellura do for my skin?+
Cellura is designed to give dry, tight or dull-feeling skin more surface hydration, softness and comfort. Each product offers a different texture, from the lightest serum to the richest cream.
Is the collagen animal-extracted?+
No. The collagen source is made through fermentation, not extracted from animal tissue. Final consumer wording will be supported by complete supplier and processing-aid documentation.
Is Cellura halal-certified?+
Not yet. An animal-tissue-free collagen source is a strong starting point, but formal certification requires every ingredient, processing aid and manufacturing step to be reviewed.
How do I use the three products?+
After cleansing, apply Flow as your light first layer. Follow with Bloom for an extra moisture cushion. Finish with Cocoon whenever you want a richer layer—especially at night.
Where is Cellura made?+
Cellura is a Singapore skincare brand with formula direction and customisation led here. Manufacturing is carried out by our specialist biotechnology partner in Nanjing, China. Final packaging will state both clearly.